Brand Storytelling Services

Laying the foundations

for an unshakeable


Make a

name for


How to be

the Yoda to your



Designing a brand

that stands

the test of time

Ensuring brand


and consistency

We're on hand

when you need us


A well-crafted brand story succinctly defines the problem you are solving for the audience, making it more relatable and inspiring to them.

We develop compelling brand narratives that are rooted in the emotional needs of the audience, creating the crucial golden thread that runs through everything you do, driving brand loyalty.


Our Brand

Strategy process

Our Brand

Naming process

Our Brand

Storytelling process

Our Brand

Identity process

Our Brand

Toolkit process

Our Brand

Support process


Mapping your unique journey

Origin & business story

We map the authentic history and background of your brand's story, including its origins, milestones and accomplishments. This helps us craft a brand narrative that showcases your unique journey, how it aligns with your target audience's values and what sets it apart from the competition.


Understanding the audience's problems

Audience story arcs

We identify the key story arcs that resonate with your target audience, by understanding their pain points, desires and motivations. This helps us to weave a brand narrative that speaks clearly to the audience's emotional and practical needs, making them the hero of the story and explaining how your brand provides the solution they're looking for.


Expressing your unique value

Core value proposition

At the heart of the brand storytelling process, this punchy, concise statement communicates the real benefits of your product or service, and how it addresses your audience's needs. It expresses your unique value and is the heart of your brand messaging.


Creating your manifesto

Brand manifesto

Your brand manifesto captures the story of your mission, values, and purpose. It's designed to be a bold and inspiring series of narrative statements that encapsulate what your brand stands for and how it aims to make a positive impact on the world.


Setting your voice free

Brand tone of voice & messaging guidelines

This final stage in our brand storytelling process defines the language, tone, and style that resonates with your various target audiences, as well as the key messages that will communicate your brand's value proposition and unique story.


The key principles that guide perfect Brand Storytelling


Great brand storytelling should be authentic and genuine. The stories should be grounded in truth and accurately reflect the values, beliefs, and experiences of your brand.

Emotional Resonance

Brand stories should connect with the audience on an emotional level, evoking feelings of empathy, inspiration, or joy. Emotionally resonant brand stories are much more likely to be remembered and shared.


The brand narrative should be relevant to your audience and aligned with their interests and needs. Relevance captures the audience's attention and engages them in a way that makes the brand story meaningful.


Brand storytelling should be easy to understand and convey a clear message. Complex or convoluted brand stories tend to confuse or alienate. Keep things simple.

Brief us

We know you have questions. Whether you're a branding expert or if you feel out of your depth, it comes down to finding like-minded people you can connect with, trust to do a great job, and feel excited about working with.

Get in touch and find out if we are your kind of people. Or you can click below and fill out our super simple briefing form.

Client testimonials

You can take our word for it. Or you can take theirs.

"From the start Huddle really took time to understand who we are and what we were trying to achieve for our clients. The Huddle creative process really helped us crystallise our core value and points of difference into a digestible and cohesive set of messages that worked on a website. From there the team developed a brand identity and an appropriate and contemporary look and feel for the site. We are delighted with Huddle's input and the outcome!"

Roger Bracken

Founding Partner