As the first point of contact your customers have with your brand, your brand name sets the tone for your entire brand identity. A great brand name makes your business memorable, distinctive, and instantly recognisable.
As your go-to brand naming agency, we work with you to create a brand name that perfectly reflects your brand personality, resonates with your target audience, and sets your business apart from the competition. Our brand naming service guides you through the entire naming process, from initial ideation to final selection and trademark registration.
At Huddle branding agency, we specialise in creating audience-tested brand names that resonate with your target demographic, aligning with your overall branding strategy and supporting your marketing strategy.
We understand that a new brand is much more than just a name—it's the face of your company, the first impression you make, and the promise you deliver to your customers. Just the sound of your brand name could become the hub of your brand loyalty.
With Huddle, you can be sure that our creative process is thorough and thoughtful, resulting in a powerful brand name that stands out in a crowded marketplace.
What's in a name?
Naming & research
The first stage of our brand naming service is to conduct thorough research on your company, audience and the competitive landscape. This research can include a brand audit, market analysis and customer surveys to determine what types of names are most likely to resonate with the target audience and differentiate the brand from the competition.
Into the eye of the namestorm
Namestorming & shortlisting
We use desk research, brainstorming sessions, surveys and naming tools to generate a long list of potential names. We then shortlist the most promising options and evaluate each name's relevance, memorability and uniqueness.
Your version of 'Just Do It'
Once the shortlist of names is finalised, we develop potential taglines that perfectly capture the brand's values and messaging. We work to make the tagline memorable and easy to understand while also differentiating the brand from its competitors.
Copyright Peace of Mind
Trademark & research
Our brand naming service includes a comprehensive analysis and report of trademarks, domain names and other IP to make sure that the chosen name and tagline is legally available and doesn't infringe on other brands' intellectual property.
Road-testing your new name
Name selection and concepts
After the list of potential names and taglines are narrowed down, we develop creative concepts to contextualise them, and then test these directions using focus groups, surveys and other research methods to determine which resonates best with the target audience.
The key principles that guide a perfect Brand Naming
A successful brand naming project will dovetail neatly with the overall brand strategy and positioning.
Breakout brand names should be creative and memorable, capturing the essence of the brand in a unique and interesting way.
The proposed brand name should be legally available for use, including trademark and domain name availability.
A standout brand name should differentiate from the competition, creating cut through in a crowded market.