At Huddle Creative, we create brand strategies that connect and convert, helping businesses define their purpose, communicate their story, and position themselves for long-term success.
Brand strategy is the foundation of a business that stands out, builds trust, and stays relevant. It’s what makes your brand instantly recognisable, emotionally resonant, and commercially successful.
A well-defined corporate brand strategy helps businesses differentiate in competitive markets, while a creative branding strategy ensures your brand feels authentic, memorable, and engaging. Whether you’re finally prioritising brand development, launching something new, or simply refreshing your positioning, the right strategy makes all the difference.
Our deep dive into your brand's history, identity, and messaging through stakeholder interviews and discussions. We map out the strengths, weaknesses, opportunities, and threats to your brand strategy, and create a platform for our initial insights and thinking.
Also known as the Huddle Hack, this workshop brings together our team and your key stakeholders to collaboratively explore the insights revealed by the audit and begin to build out the strategic foundations. We make sure that all voices are heard, thinking is tested and the resulting direction is clear and aligned.
Using the Hack outputs we develop your full brand profile based on the 6Cs of category, company, competition, consumer, culture and content. This profile helps us to identify key insights and trends related to your brand and sector and reach a place of agreement that we can build from.
With the Profile agreed, we articulate your brand's authentic positioning including the mission, long-term vision and values, which provide a north star for your brand's relationship with your audiences.
We produce a beautifully simple and effective visual tool that provides a clear and concise one page overview of every element of your brand's strategy, ensuring that all are aligned and consistent.
Newcore Capital Management
Forming a new core for the brand
Forming a new core for the brand
Newcore Capital Management
Your brand strategy must be based on your truth, the foundations of who you are. It must be aligned with the fundamental behaviours and characteristics that have so far helped to shape and build your brand, and it must communicate these in your brand messaging.
Brand strategies need to be more like a blueprint than a thesis. Keeping your strategy clear, concise and simple will ensure everyone across the organisation understands and follows it through your simple, clear and digestible brand guidelines.
No two people are the same, and no two brands should be either. We love discovering what makes you, you. We get to the heart of what makes your brand stand out so your audiences fall in love with it too.
Success at this stage is rooted in developing a strong rapport that allows us to truly get under the skin of your business. The more we commit to the process upfront, the more we all get out of it in the end.
Get in touch and find out if we are your kind of people. Or you can click below and fill out our super simple briefing form.
