Mini MBA

Cementing sector leading status





Business & Coaching

Maintaining First Mover Advantage

Following a successful launch, Marketing Week’s flagship product, the Mini MBA founded by Mark Ritson, wanted to consolidate its first mover advantage with a refreshed brand identity and a new suite of content assets to support a broader marketing push against the emergent competition.

Unleash the Ritson

Professor Mark Ritson, the outspoken Marketing Week columnist, is the course’s biggest asset, a man who is not afraid to pull the punches. We developed a vibrant single colour execution for the two course identities alongside a positioning approach designed to emphasise the course’s status as the original and founding Mini MBA in Marketing. We reflected Mark’s confrontational and plain speaking style in our tight ad copywriting and filmed a series of content pieces with Mark designed to work through the funnel.

Strength to strength

The brand and content landed really well, driving record breaking numbers of course sign-ups and has cemented Marketing Week’s Mini MBA’s reputation as the leading provider in the sector.


"What a pleasure it has been working with you both and the Huddle team. Right from the first Huddle hack and filming Mark Rison! SO much fun. You have helped several of the brands in many ways, from brand direction, tone of voice and the creative work on Mini. A BIG thank you."

Lisa Taylor

Group Marketing Director