Esme Loans

A brand reinvention story

Finance

Huddle Creative were delighted to work with NatWest to create an exciting and engaging brand for a new direct lending service.

Esme was created to help real businesses apply for a business loan online at any time, and offer businesses a quick decision and fast funding, through a straightforward digital application process. Huddle Creative helped NatWest to create a brand that truly reflected a product fit for the digital world.

A brand reinvention story

Finance

Testimonial

“We were keen to develop a brand and tone that was quite different to the norm and Huddle really challenged and helped the team to take quite a different approach to achieve this”.

Richard Kerton

Strategy

Identity

Finance

Testimonial

“We were keen to develop a brand and tone that was quite different to the norm and Huddle really challenged and helped the team to take quite a different approach to achieve this”.

Richard Kerton

Seeing the wood for the trees

Unlocking brand potential

In 2017, Mayo Clinic was adding a direct to consumer genetic testing and screening