Prescient

Prescient, a dynamic and rapidly expanding global healthcare consultancy came to Huddle to facilitate a significant transformation in its brand identity. With the recent acquisition of Strategic North, a UK healthcare strategy agency, and the expansion of its own internal offering, Prescient realised that the legacy identity was simply unrepresentative of the evolution of the business.

Prescient's objectives were ambitious, seeking not only a revitalised visual identity but also a fresh strategic narrative that would propel them into a new era. 

Building upon a rigorous immersion and brand audit, we developed a clear brand strategy rooted in the name of the organisation. By redefining the meaning of the word prescience and owning it as an organisational “superpower”, we gave the organisation a clear focus to build out a connected values structure and a framework for the development of the internal employer brand.

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Recognising the importance of the organisation’s diverse global stakeholders (internally and externally) in this transformative journey, Huddle engaged in collaborative workshops, Zooms and presentations with the India, US and European teams. This approach ensured that stakeholders became highly active participants in shaping the brand's evolution. By incorporating their insights and feedback, Prescient's brand transformation became a genuinely shared vision, supported by the creation of a Brand Champions programme to help land the brand.

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With the brand strategy defined, Huddle modernised the visual identity including the development of the Prescient lens as a graphic device and a new colour, typographical and image suite. This work led to the creation of a varied brand asset portfolio including a compelling new brand launch film, Brand Book, conference stands, office branding and Powerpoint templates. The final element was the new website, combining a multifaceted exploration of brand and a detailed explanation of service.

Prescient´s brand positioning reflects its status as a progressive sector leader - a specialist, strategic partner to global biopharma companies, harnessing hindsight, insight, and foresight to unlock healthcare innovation and improve people’s lives. With a dynamic new visual identity in place, the brand has a strong foundational platform to continue its expansive vision.