Our Brand Guidelines make sure that all your marketing and comms materials are consistent with your brand's identity and messaging. It reduces confusion and gets everyone on exactly the same page.
Brand Guideline Services
Laying the foundations for an unshakeable brandMake a name for yourselfHow to be the Yoda to your audience’s SkywalkerDesigning a brand that stands the test of timeBrand GuidelineServicesWe're on hand when you need us most
Laying the foundations
for an unshakeable
brand
Make a
name for
yourself
How to be
the Yoda to your
audience’s
Skywalker
Designing a brand
that stands
the test of time
Brand Guideline
Services
We're on hand
when you need us
most
What Are Brand Guidelines?
Brand guidelines are your brand’s rulebook. They’re the instructions that ensure everyone, from your internal team to external partners, represents your brand the way it’s meant to be. These guidelines aren’t just about keeping things pretty; they’re about making sure your brand’s personality shines through, no matter where it’s seen or heard.
Process
Our Brand Strategy process
Our Brand
Strategy process
Our Brand Naming process
Our Brand
Naming process
Our Brand Storytelling process
Our Brand
Storytelling process
Our Brand Identity process
Our Brand
Identity process
Our Brand Toolkit process
Our Brand
Toolkit process
Our Brand Support process
Our Brand
Support process
Brand Guideline Services
01
Brand Definitions
We work with you to clearly outline your brand’s unique selling points, mission, vision, and values, making sure these are communicated effectively in every interaction.
01
License to thrill
Image & typography licensing
To ensure consistency in the brand's visual identity, we create an image library for the brand toolkit that includes all approved images and photographs. We also obtain rights for the typography used in the brand's collateral to ensure that all typography is legally sourced and properly licensed.
01
Setting up your templates
Corporate collateral templates
In the brand toolkit we design a range of templates including business cards, letterheads, and email signatures. These templates integrate the brand's visual identity, including the logo, typography, and colour palette. They're easily customisable, so your teams can create new versions quickly and easily.
01
Your Go-to guidelines
Brand identity guidelines
A core element of the Brand Toolkit is the brand identity guidelines (both online and pdf) which comprehensively cover the use of logo, typography, colour palette and graphic components. We also provide clear visual guidance on how to use the brand identity in different contexts, such as social media, advertising and promotional materials.
01
Gathering the assets
Brand asset portal
To streamline access to your beautiful new brand assets and make it easy for everyone to find what they need, we create your very own cloud based brand asset portal as the final part of our Brand Toolkit service. So nothing gets lost in translation.
Related work
Newcore Capital Management
Newcore Capital Management
Forming a new core for the brand
Newcore Capital Management
Forming a new core for the brand
Newcore Capital Management
Forming a new core for the brand
Mini MBA
Mini MBA
Cementing sector leading status
Mini MBA
Cementing sector leading status
Mini MBA
Cementing sector leading status
S3 Connected Health
S3 Connected Health
Making the move away from the parent brand
S3 Connected Health
Making the move away from the parent brand
S3 Connected Health
Making the move away from the parent brand
Consistency
The brand toolkit should promote consistency across all touchpoints, ensuring that the brand is represented in a unified and cohesive way.
Accessibility
The brand toolkit should be easily accessible to all your people who need to use it, including internal teams and external partners.
User Friendly
A great brand toolkit should be easy to navigate, with clear instructions and guidelines. Then there are no excuses for getting things wrong.
Evolving
Your brand toolkit should be updated regularly to reflect changes in the market, audience behaviour or the brand itself. It should be a live document that evolves with the brand.
Brief us
We know you have questions. Whether you’re a branding expert or if you feel out of your depth, it comes down to finding like-minded people you can connect with, trust to a great job, and feel excited about working with.
Get in touch and find out if we are your kind of people. Or you can click below and fill out our super simple briefing form.
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Client testimonials
You can take our word for it. Or you can take theirs.
"The reason we ended up choosing Huddle was because we didn’t want a cookie-cutter approach that other agencies were offering us, we wanted someone who would really get to know our Firm and push us to not be afraid to be a bit different in our sector. We’re incredibly happy with the final product. It’s a great balance of being different like we wanted, but also being realistic about who we are as a Firm and how we market our brand in the legal sector. Our new brand is exciting and fresh, but because it is quite flexible and adaptable, it has more longevity which is what we also really needed. We’ve even had competitors ask us who we used for our rebrand!!"
Noni Garratt Wall
Head of Marketing
Charles Russell Speechlys