There are many varied motives for embarking on a Charity Challenge, which are often inspiring and require great courage. It may be a death in the family, overcoming an illness or simply the desire to break the mould. Tens of thousands of participants have collectively raised in excess of £47million for more than 1,700 good causes worldwide.
Never a Backward Step is their powerful message, and through that we wanted the brand to encompass the process; believing in yourself, achieving a goal, and inspiring others to do it. It’s a journey, and we wanted to bring the everyone along.
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