Our blog

How to Create Your Authentic and Unique Brand Name

This step-by-step guide will provide all the tools you need to create your own brand name.

What is Brand Positioning? The Full Lowdown

What is brand positioning, exactly? And how do you go about creating it?

The Brand Promise Lowdown: What, Why and How to Craft Yours

How to create a straight forward brand promise that's authentic, genuine and memorable.

The Brand Messaging Strategy For Better Communication

Your brand messaging strategy is the foundation of all your communications with your audience.

How to Create a Strong Brand Messaging Architecture

We tell all about this hidden powerful brand messaging component.

Why You Need a Brand Messaging Hierarchy for Consistent Communication

how do you create a hierarchy of messaging that will guide all of your communication?

Your Free Brand Messaging Framework Template

We'll show you how to create a brand messaging framework that will help your business succeed

What is Sonic Branding and Why Do You Need It?

Our blog defines sonic branding for brands and explains how brands can create their own unique sonic logos.

What does the metaverse mean for brands?

What does the metaverse mean for brands?

Brand Awareness: What, Benefits & 5 Strategies

Check out five different brand awareness strategies your business can start using today.