5 Best Law Firm Branding Examples
Whether you're a boutique practice or a large international firm, your brand is the first impression you make on potential clients. The best law firm branding not only reflects your values and expertise but helps you stand out, build trust, and grow your reputation in a crowded market.
In this guide, we’ll explore five standout examples of law firm branding, from bold visual identities to strategic storytelling, and break down what makes them effective. We’ll also cover the core components of great legal branding, share expert insights from the legal marketing space, and answer some of the most common questions law firms have when building or refreshing their brand.
5 Best Law Firm Branding Examples
Charles Russell Speechlys
Charles Russell Speechlys, a thriving international law firm, refreshed its brand strategy and positioning as part of a wider initiative aligned with the firm’s five-year growth plan.
The project began with stakeholder immersion and qualitative research, interviewing key figures across the firm to uncover the brand’s essence. This led to a new brand proposition centred on meaningful relationships that create impact.
A fresh tone of voice and verbal identity was crafted and rolled out across all touchpoints, including templates, brochures, business cards, corporate stationery, website design, and video. The visual identity was revitalised to reflect who Charles Russell Speechlys is today. The rebrand launched successfully, receiving unanimously positive feedback.
This brand transformation was developed by Huddle Creative in collaboration with Charles Russell Speechlys as part of a wider strategic project.
Ben Crump Law
Ben Crump Law carries the weight and power of a clear purpose: justice equals respect. Founded by civil rights attorney Ben Crump, known for representing the families of Trayvon Martin, Ahmaud Arbery, and Breonna Taylor, the firm stands for advocacy, accountability, and access to justice.
The brand identity reflects this mission with a strong serif and sans-serif font pairing, paired with a memorable glyph for instant recognition. The tone is elevated yet accessible, with messaging that speaks directly to victims of injustice and invites them to take action with confidence.
More than just visually cohesive, this is a brand built on values: bold, compassionate, and unmistakably committed to change.
Client Earth
When BP’s Advancing Possibilities campaign shared misleading stories about its environmental impact, legal industry campaigners Client Earth responded with a powerful legal case and communications counter-campaign against them for false advertisement.
Designed to educate and mobilise a largely unaware public, the campaign aimed to expose greenwashing and gather support for legal action through an online petition.
At its heart was a compelling explainer video, delivered by a Client Earth lawyer, which broke down complex legal and environmental issues in an accessible and visually engaging way. The campaign’s creative clarity, combined with a focused call to action, successfully drove engagement and visibility for the case.
The campaign’s creative direction and execution were led by Huddle Creative, working alongside Client Earth’s legal team.
Cameron & Kane
In a sea of lookalike legal brands, Chicago-based firm Cameron & Kane dares to stand out. Their bold yellow accent and down-to-earth tone of voice reflect a firm that does things differently, combining big-firm experience with a boutique, community-first approach.
Their refreshed brand positions them as approachable, agile, and deeply rooted in Logan Square, where they’ve built a reputation for responsive service, bilingual support, and a strong presence in the local art and music scenes.
From real estate to personal injury, every brand touchpoint, from their law firm website website to their client communications, reinforces their mission to treat clients like neighbours and deliver results without the downtown price tag.
This is a brand that proves excellence in the legal sector and human connection don’t have to be mutually exclusive.
Harbottle & Lewis
Harbottle & Lewis has long stood out for doing things differently. Founded in the 1950s by Laurence Harbottle (an openly gay man and pioneer in entertainment law) the firm built a reputation rooted in bold ideas, creativity, and innovation.
However, as the legal landscape evolved, the firm’s brand identity fell behind. Their recent rebrand was more than just a visual refresh, it was a strategic repositioning.
They launched a seamless, intuitive digital presence that better reflected their brand story, with a newly designed website that improved navigation, strengthened engagement, and clarified their expertise. From web content to internal templates and brand guidelines, consistency and impact were key.
Visually, the new identity strikes a balance between heritage and modernity. The refined monogram is bold yet elegant, creating a mark of confidence and stability. The chosen typeface, Domaine by Klim Type Foundry, conveys both authority and warmth, capturing the firm’s ability to handle high-profile, complex cases while remaining approachable and collaborative.
Huddle Creative partnered with the firm to deliver a brand identity that honoured its legacy while pushing it confidently forward.
What Makes Great Law Firm Branding?
Strong law firm branding goes far beyond a good-looking logo. It’s about creating a consistent and compelling identity that builds trust, communicates expertise, and connects with your target audience on every level. For legal professionals, your brand isn’t just how you look: it’s how you’re remembered.
Great law firm branding is built on a solid strategy and brought to life through purposeful design and storytelling. Whether you’re a boutique law firm or a large corporate practice, clarity and consistency are essential across your website, social media marketing materials, printed collateral, and in every client interaction.
Key elements of standout legal branding include:
- Brand strategy: Alignment with your wider business strategy and marketing goals, helping attract potential clients and drive new business.
- Strategic storytelling: A narrative that explains who you are, what you stand for, and why clients should choose you.
- Clear brand identity: A visual and verbal identity that reflects your values, tone, and legal specialism (e.g. family law, corporate law).
- Brand guidelines: A toolkit that keeps your messaging, design, and client-facing materials consistent across all platforms.
When done well, branding increases your law firm’s visibility, strengthens brand recognition, and builds long-term trust with both new and existing clients.
Expert Legal Industry Branding With Huddle Creative
Huddle Creative is a legal branding agency with deep experience in helping law firms, from boutique practices to international firms, define their brand and grow their presence. Huddle combines strategic thinking with standout creative to deliver results that go beyond aesthetics.
Whether you're rebranding a legacy firm or launching a new practice, Huddle’s branding services are built to support growth, connect with your target client, and help law firms benefit from clear, cohesive branding.
Ready to reposition your firm with clarity and confidence? Huddle is here to help.
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FAQs
What is the best colour for a law firm logo?
There’s no one-size-fits-all answer, but law firms often choose colours that convey trust, authority, and professionalism, such as navy, charcoal, deep green, or burgundy. Boutique firms aiming for a more modern or community-led feel may explore warmer tones or bold accent colours.
What is the best font for a law firm logo?
The best font will depend on your firm’s personality. Serif fonts project tradition and authority, ideal for corporate law, while clean sans-serif fonts can create a more contemporary, approachable impression, often suited to boutique or family law practices.
What strategies do the best legal marketing companies use?
Top legal marketing agencies blend brand strategy, digital marketing services, and compelling storytelling to help law firms attract potential clients. Common tactics include SEO for legal services, paid search campaigns, social media content, and building brand recognition through consistent visual identity and messaging across all touchpoints.