Practicology

 
Client:
Practicology
Year:
2015
Deliverables:
Brand, Digital

Practicologists are a rare breed. Not only do they talk the talk, but because their consultants offer practical insights from working within the multichannel teams of successful retailers, they walk the walk too. 

We helped our friends at Practicology sum up their point of difference with the simple brand positioning of 'Defining Commerce.' Through an intelligent logotype and striking dictionary-esque visual language, Practicology’s brand now reflects who they are in no uncertain terms: Leaders in their field.

P.S. We also designed their beautiful and informative website.