Talks
10/7/2023

How To Use ChatGPT to Power Your Marketing & Sales

Are you looking for ways to revolutionise your B2B marketing and sales strategies? Then look no further – ChatGPT is here! This powerful artificial intelligence platform can help you connect with potential customers, create relationships, increase conversions and boost ROI.

But how can marketers of B2B brands use generative AI to power their marketing and sales initiatives? In this expert guide, we'll show you how to use ChatGPT to its fullest potential in order to get the most out of your B2B marketing campaigns.

We’ll also go over some tips on how to effectively leverage AI-powered technologies like ChatGPT so that you can maximise results. So if you’re ready to take your business into the 21st century, let's dive right in and see what ChatGPT has in store!

Embracing the rise of artificial intelligence (AI)

The last decade has seen a huge rise in the use of AI, and that's no surprise – businesses have already started to reap the rewards. From marketing automation to customer relationship management (CRM) systems, AI-powered tools are helping companies achieve greater success with their sales and marketing initiatives.

And it’s not just B2C businesses that are seeing the benefits – B2B companies can also leverage AI-powered tools to power their sales and marketing operations. ChatGPT is one such platform, and it has the potential to revolutionise how you engage with your customers.

How ChatGPT works

ChatGPT works by using deep learning algorithms to generate personalised conversations with - and human-like responses for - customers, creative content, and automated emails – all of which can be used to power your B2B marketing campaigns.

Using deep learning-based large language models and NLPs, ChatGPT is able to interpret customer data, conversations, and other data points to generate highly personalised messages that are tailored to each individual customer’s needs.

What is natural language processing?

Natural language processing (NLP) is an artificial intelligence technology that helps machines understand and interpret human language. It works by analysing written or spoken words and then deciphering the meaning behind them in order to produce a response.

NLPs also help machines learn from past conversations and refine their responses each time, making for more naturalistic communication through reinforcement learning.

In terms of marketing materials, NLPs can enable the creation of digital content that is tailored to the needs of individual customers. For example, instead of sending generic emails out to every customer, a large language model chatbot like ChatGPT can use NLPs to generate personalised messages that feel natural and are more likely to resonate with recipients.

Note: you can also write code for an AI chatbot that will allow you to tailor the language model used, but you may need to find some technical support with this if you're not confident with coding.

Should businesses use ChatGPT?

AI-created content, sales and brand messaging means that marketers and sales reps can have meaningful conversations with potential customers without having to rely on pre-written scripts or canned responses.

In addition, the system is capable of understanding customer preferences so that it can make more accurate recommendations as to what products and services should be offered and, in turn, boost your sales. This helps create better customer experiences, which in turn leads to more conversions and increased ROI.

However, while AI can provide tailored and timely copy, human feedback and editing is always going to be a vital part of utilising an important tool like ChatGPT. At the end of the day, these systems can only be as effective as the people who are using them - and can sometimes throw out some wrong answers along the way.

Adobe found that 67 percent of people surveyed believe it’s crucial for businesses to modify their content based on context. They also found that when it’s not done right, 42 percent get annoyed because the content is not personalised. So it's always best to double check anything you create using an AI chatbot if you want effective results from it.

By combining AI-powered tools with human interaction and input, marketers can get the best of both worlds – automated conversations and personalised customer engagement. This makes ChatGPT an invaluable tool for any B2B business looking to succeed in today’s digital world.

What does Google say?

If you're in the SEO world, you'll likely care what search engines like Google search have to say on the topic.

While it's a hot and highly debated topic, there are some arguments that Google may begin to watermark AI content such as that created by ChatGPT, in order to make it easier for search engines to identify and index such content.

This could be an interesting development, as it could make AI-generated content more visible in the SERPs and potentially improve its ranking potential, however if Google decides to continue penalising AI-created content, it could potentially go the other way - with disastrous ranking consequences.

Of course, this is speculation at the moment, but it’s certainly something worth keeping an eye on if you're one of the many businesses looking to utilise this technology in the marketing world.

8 ways to use ChatGPT to power marketing and sales

Marketers of B2B brands can use generative AI to power their marketing and sales initiatives in several ways. Here are a few.

Content creation

Generative AI can be used to automatically generate high-quality, SEO-friendly content such as blog posts, product descriptions, and email campaigns. Content generation is often a time-consuming project that involves creating extensive written content, but with ChatGPT, marketers can get it done quickly and easily.

So why not try using ChatGPT to help write your next article? Just remember that human component.

Personalisation

AI can be used to analyse customer data and personalise marketing messages and content, resulting in more effective campaigns and higher conversion rates. By using ChatGPT to generate text that you can use to create personalised messages, you can make sure that each customer is always given the right message at the right time.

Lead generation

Generative AI can be used to automatically generate leads by identifying potential customers from large datasets of customer data. By using ChatGPT to generate leads, marketers can quickly find the right prospects and target them with the perfect message. With targeted campaigns and personalised brand messaging, marketers can increase the chance of converting leads into customers.

Email campaigns

AI can be used to analyse customer data and create targeted email campaigns that are more likely to convert. With human-quality responses based on a natural language model, ChatGPT can help marketers create highly personalised emails that will increase customer engagement and drive sales.

Chatbots

AI-powered chatbots can be used to interact with customers and answer their questions in real-time, reducing the need for human customer service representatives. As such, for large businesses, ChatGPT can provide a more efficient way to handle customer inquiries and increase customer satisfaction.

Predictive analytics

AI can be used to analyse customer data and predict future customer behaviour, which can inform marketing and sales strategies. These analytics can be used to target customers with the right message at the right time, and ChatGPT can help marketers do this more efficiently.

Product recommendations

AI can be used to analyse customer data and make personalised product recommendations, increasing the chances of a sale. By using ChatGPT to generate product recommendations, marketers can make sure that their customers always receive personalised and relevant product suggestions.

Social media marketing

AI can be used to analyse social media data and create targeted social media campaigns that are more likely to reach the right audience and drive conversions. In the age of social media, ChatGPT can help marketers create engaging content for their target audiences, which will have a positive impact on customer engagement and lead to better results.

To get the most out of ChatGPT, you need to get a lot of data into it. But how do you get it? No need to collect it manually, web scraping does it for you.

Looking for expert human support with your branding, digital design or content?

Have you tested ChatGPT yet? What did you think?

If you're still searching for that expert human touch, consider reaching out to Huddle today. Our branding, digital design and content specialists can help you create the perfect messaging and visuals to find success in your marketing campaigns.

With our experts on board, you can rest assured that you'll be delivering an unforgettable experience for your customers and making sure your brand stands out from the competition.

Get started today with a free brand health check!

How to use ChatGPT: FAQs

Is ChatGPT free?

Yes, ChatGPT is currently free to use - you will have to create an OpenAI account in order to use the programme, however.

Can ChatGPT instantly generate responses to messages?

ChatGPT's messages are generated using its natural language processing, with the help of OpenAI’s state-of-the-art technology. This means that it can generate responses to messages almost instantly and accurately.