Diverse sections of the population - from an ethnic minority or the LGBT community, women, the young, the old, and especially the disabled - are often underrepresented. Government, media, corporations and even NGO’s often struggle to understand fully how people from diverse backgrounds think and feel.
It is a problem the founders of startup Versiti knew all too well. They had built up considerable experience in this area as the owners of an already successful market research company. They knew if they could bring their knowledge and networks together to focus on this niche area they could build a very successful business and do good in society at the same time. All they needed was a great brand and website to deliver it.
When they came to us they didn’t even have a name for their new venture. Huddle came up with the name Versiti. Let’s be honest, that wasn’t the hard part. What was much harder was how to represent the challenges that Versiti can help resolve.