The hack helped us to identify a brand platform that truly reflected the business’s positioning, while also future-proofing it. With the brand positioning, mission statement and vision for the business in place, we were then able to create a powerful, relevant and engaging brand.
As Danny of Huddle explains, “The hack was a vital tool, particularly as the team from S3 didn’t have much branding experience. In the early stages of the branding process we sometimes had to encourage (bully!) them into going along with our recommendations, but the results were worth it: the entire organisation now sees the value of the work that’s been done.”