Jump Evolution

Client:
Year:
Deliverables:
Jump Evolution
2016
Brand, Digital, Print

Jump Evolution – with its exhilarating springboards, platforms, jump towers, foam pits and battle beams – is probably the most fun you can have while getting fit.

With its distinctive branding and bold use of colour, Jump Evolution makes a strong and highly professional impression on everyone who visits. Yet the Essex trampoline park isn’t part of a national chain or the latest venture from a serial entrepreneur, it’s a leap of faith made by friends Andy Lester and Russell Tiller. 

 
 

The pair met in the playground of their daughters’ school in 2010, and talked about working together for years before launching Jump Evolution. “We hit it off straight away,” says Russell. “Andy’s bonkers, just like me.” Russell, a long-term cabbie, had begun to feel that he was driving around in his coffin, while Andy, the owner of a hairdressing salon, was looking for a new challenge.

 
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Hawkins\Brown needed to refresh, reinvigorate and reorganise their identity to reflect their new reality. This included being AJ Employer of the Year (twice), having more than 300 staff working across a much wider span of disciplines, and operating from a Manchester office as well as a London one. As Joe from Hawkins\Brown explains, “Our key focus was on finding an agency that were able to reflect who we are, as what we had just wasn’t doing this.”

 
 
 

The catalyst came when Russell took his kids to a trampoline park in 2015: “Andy had mentioned that he’d once tried to set up a trampoline park, and we had such a brilliant time that I rang him straight away to say, ‘Let’s do this.’”

 
 
 

When the pair first approached Huddle, what they had in mind was a graffiti-influenced logo in kiddy-friendly pinks and greens. “They didn’t know much about branding so asked us for a logo to appeal to young kids and their parents, reflecting what the competition were doing. But their vision was much bigger than that: they wanted to create something for the whole community,” says Huddle MD Danny Somekh. 

 
 

“We had a few bumps along the way, but finally persuaded them to do something bolder, more corporate and cooler, designed to appeal to everyone from parkour fanatics to those with special needs, businesses to schools, beginners to medal-winning acrobats.”