Why your website needs to be optimized for mobile

 

Mobile’s popularity is no surprise. Most of us have our phone at arm’s reach at any point in the day. The internet is a just few taps away and browsing only requires moving a thumb, maybe two at most. What's surprising is the fact that many companies don’t optimize their website for mobile, leaving users to browse desktop versions on their small screens.

So why does your website need to be optimized for mobile?

If a website isn’t mobile-friendly, it’s just plain annoying

Having to zoom in on tiny text, not knowing how to navigate the site, or trying to play videos that don’t quite fit on the page all make for a terrible experience. And mobile users are impatient enough as it is - 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. A mobile-friendly site that is quick to load offers a much better user experience, leaving people happy and more likely to come back.

(Almost) everybody is mobile

This year, global smartphone users were expected to pass the 2 billion mark. That’s a quarter of the world’s population. By 2020, it’s estimated that 6.1 billion people will have a smartphone. Smartphones are also the most popular way to browse the internet in the UK and in many other countries, and it’s likely the rest of the world will be heading in the same direction. Having a mobile-optimized website is already important for businesses now, but it’s going to become even more crucial in the near future.

People expect consistency

Many people browse on both mobile and desktop, switching from one to the other to complete a task. If users find your mobile website difficult to use, they’re probably not going to want to find out what your desktop website is like. If they start out on your desktop site and later try your unoptimized mobile website, they’re not going to be impressed. 

The search is on

Google searches on mobile have overtaken desktop searches in 10 countries meaning people are likely to find your site via mobile. If they land on your home page and find it isn’t optimized, they’re probably going to leave right away. Optimizing websites for mobile is also great for SEO. In 2015, Google updated its algorithm so that searches done on mobile would rank mobile-friendly sites higher in the results.

These are social times

You also need to be ready for visitors coming to your website via social media. Whether your brand has social media channels or you have a social media marketing strategy, keep in mind that people are likely to scroll through social apps on their phone. And even if your business doesn’t have a social strategy, you want people to be sharing your website. Having a mobile-friendly site with mobile-friendly sharing buttons will make it easier for people to share content to their followers, bringing in more visitors to your site.

Don’t let your mobile site let you down - make sure it’s optimized for your visitors. Your website might only be a few thumb taps away, but the back button is always in reach too.

Annabelle MayorComment